Meet the team:
Paulina Goch-Kenawy
Applied semiotician, philosopher, co-founder of the CultureTellers consultancy, cultural insights seeker, fiction writer, passionate about decoding signs and crafting stories around meaning.
Maciej Biedziński
Brand semiotician, cultural analyst and strategist, co-founder of CultureTellers consultancy, longtime Semiofest attendee and speaker, curious observer of cultural peripheries, lover of avant-garde and alternative music, unskilled but enthusiastic drummer.
Anna Ściechowska
Strategic marketer with a philosophical mindset. 20+ years in insights across home furnishing, FMCG, and pharma.Translates research into action. Human-centered, systems thinker, pattern-seeker. Focused on what shapes human choices. Big sci-fi fan and a proud Trekkie.
Marcin Klaus
Studies how people try to understand themselves—and why they rarely succeed. Qualitative researcher, co-founder of Insight Shot, and long-time Lacanian practitioner. Tracks patterns in language, memory, and everyday life to explore how we speak, desire, and make sense of the world.
Anna Rabczuk
Graphic designer and sociologist by education, visual storyteller by profession, educator promoting spontaneous creativity, advocate of a hands-on approach, lover of all things rare.